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The much-anticipated OnePlus Nord 4 may finally be on its way. Although OnePlus has yet to officially confirm the launch of their upcoming mid-range 5G smartphone, a new leak suggests that the device will be announced within the next two months. According to insiders cited by Smartprix, the OnePlus Nord 4 is set to debut in the third week of July, with the company planning an in-person event to unveil the new Nord phone.
Expected Launch and Market Position
Previous media reports indicated that the Nord 4 would be released in the latter half of 2024, aligning with a potential July launch. This recent leak is the first to provide a specific timeframe for the Nord 4’s release. Given that the OnePlus Nord 3 was released last July, it seems plausible that its successor would follow a similar schedule.
Price Evolution in the Nord Series
The original OnePlus Nord, launched in 2020, was priced at ₹24,999. The second-generation Nord model saw a price increase to around ₹29,999, and the third-generation model is currently priced at ₹33,999. As the prices of the main Nord series have risen, has strategically introduced more affordable versions, such as the Nord CE and CE Lite, to offer consumers options at different price points. The Nord CE Lite models are priced below ₹25,000, while the Nord CE models remain under ₹30,000.
Target Market and Competition
The OnePlus Nord series is aimed at consumers willing to pay up to ₹35,000 for enhanced features and a better overall experience. For those looking at the ₹40,000 price range, offers the R series. It will be intriguing to see if the upcoming Nord 4 can justify its price and attract buyers, given the competitive mid-range segment, which includes strong contenders like the iQOO Neo 9 Pro and Poco F6.
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What to Expect from the OnePlus Nord 4
While specific details about the Nord 4’s features and specifications remain under wraps, fans and industry watchers are eager to see what innovations and upgrades it will bring. Historically, the Nord series has been known for balancing high performance with affordability, and the Nord 4 is expected to continue this tradition. With the increasing competition in the mid-range smartphone market, OnePlus will likely aim to set the Nord 4 apart with compelling features and a competitive price point.
Stay tuned for more updates on the Nord 4 as we approach its expected launch in the third week of July. Will the OnePlus Nord 4 meet the high expectations set by its predecessors? Only time will tell.
